篮球比分

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如何推銷煤炭產品 

日期:2015-06-17  來源:網絡  責任編輯:王繼國

近年來,煤炭市場發生了很大的變化,由緊到松,繼而轉向疲軟,銷路不暢。企業紛紛拿出“殺手锏”,增派推銷員,附加一些優惠條件,競價銷售。盡管如此,仍有一些企業煤炭積壓,但筆者認為,煤炭推銷思路存在的問題也是一個重要原因。

  YI、 TUIXIAOWUQU———TEZHENGTUIXIAO

  SUOWEITEZHENGTUIXIAO,JIUSHITUIXIAOYUANGAOSUYONGHU,MEITANJUYOUSHENMEYANGDETEZHENG,BAOHANNAXIEZHIBIAO,GEZHONGZHIBIAORUHEDENG。

  YOULIANGWEITUIXIAOYUANXIANGYONGHUJINXINGTUIXIAO,JIAJIESHAOSHUO:“WOSHIMOUKUANGDETUIXIAOYUAN,WOKUANGSHENGCHANDEMEITANSHUIFENHANLIANG8.0%、HUIFEN29%、LIUFEN0.47%、HUIFAFEN10.5%、FARELIANG20400kJ/kg,SHUIFENDI、LIUFENSHAO……”,TATANDEHENDUO,DANDOUSHIMEIZHIZHIBIAO,NANYIDADONGREN;YIZEJIESHAOSHUO:“WOKUANGSHENGCHANDEMEITANREWENDINGXINGJIAOHAO,SHOURESHI,BUYIBAOLIECHENGSUIXIAOFENMOERZENGJIAFEIHUIHELOUMEI,JISHIHENIMENZHEZHONGLIANTIAOSHIGUOLU。LINGWAI,HANSHUILIANG8.0%BIJIAOSHIZHONG,MEIZHONGHANYOUSHILIANGDESHUIFEN,KESHIMEIFENZHANJIECHENGTUAN,JIANSHAOLOUMEISUNSHI;HUIFAFEN10.5%,ZAIZHEZHONGLUZHONGNENGGOURANSHAOJING;FARELIANG20400kJ/kgNENGBAOZHENGNINCHANGDEZHENGQIYAOQIU……BINGQIE,WOMENYOUWANSHANDESHOUHOUFUWU,RUGUONINDEGUOLUGAIZAOLEHUOGENGHUANXINDECHANPIN,WOMENHUIGONGYINGNINXIANGYINGDEMEITANYIBAOZHENGNINCHANGGUOLUDEZHENGCHANGYUNZHUAN。”YIXIANGYONGHUJIESHAODESHIMEITANGEZHONGZHIBIAOYUYONGHULIYIDEGUANXI,RONGYISHUODAOYONGHUXINLISHANG,DADONGYONGHU。LIANGZHEDUIBIWOMENFAXIAN,RUGUOYIGETUIXIAOYUANXIANGYONGHUJIESHAOMEITANCHANPINDEZHIBIAO,RANHOUQIWANGYONGHUZIJIBAZHIBIAOLIANXIANGWEILIYI,NEIMEMEITANDEXIAOSHOUJIANGYOUYONGHUDE“GOUMAIJIQIAO”JUEDING,ERBUSHIYOUTUIXIAOYUANDE“TUIXIAOJIQIAO”LAIJUEDING。TUIXIAOYINGSHITUIXIAOYUANJIJIZHUDONGDEXINGWEI,BUYAOBEIDONGDIYOUYONGHULAIJUEDINGNIDETUIXIAOE。

  ER、 TUIXIAODEMIJUE———LIYITUIXIAO

篮球比分  TUIXIAOJIUSHISHIYONGHUGOUMAI。BULUNNITUIXIAODESHISHENMECHANPIN,YONGHUSUOGOUMAIDESHINIDECHANPINWEITAMENDAILAIDEHAOCHU,HUOCHANPINNENGMANZUYONGHUSHENMEYANGDEXUYAO,ZHESHITUIXIAOYUANYAOQUDECHENGGONGBIXURENSHIDEYIGEJIBENYUANZE。CONGYONGHUJIAODULAISHUO,YONGHUBUSHIWEICHANPINDETEXINGSUODADONG,ERSHIWEICHANPINDETEXINGGEITADAILAIDELIYISUOXIYIN。

篮球比分  SHENMESHILIYINI?JIUMEITANLAISHUO,TUIXIAOYUANTIGONGGEIYONGHUDELIYIBAOKUOLIANGGEFANGMIAN:YISHIRANGYONGHUDEDAOHAOCHU。ZHURUREXIAOLVGAO、YANCHENSHAO、HUODEMEITANFANGBIAN、JIANSHAOQINGZHAQIANGDU、JIANGDIHUANJINGWURAN、TIGAOSHEBEISHIYONGSHOUMINGDENG。TADAIBIAOZHUYIZHONGHUODE,SHIYONGHUNENGGOUGENGDUODIYONGYOUHUOGENGHAODILIYONGDEDONGXI;ERSHIRANGYONGHUJIANSHAOHUOBIMIANSUNSHI。LIYIKENENGSHIJIEJUEWENTIDEFANGAN,YEKENENGSHISHIYONGHUBAITUOKUNJINGHUOSHIYONGHUBIMIANCONGZHENGZAIJINXINGDESHIWUZHONGSHOUDAOSUNSHI。RUSHANGHAIGANGTIESHICHANGYAGANGJIARELURANYONGDUILUTUIXIAODEDIHUIGAOHUIFAFENPEIMEIHOU,GONGRENQINGZHAQIANGDUJIANSHAO60%,JIANSHAOYINCHUCIPINZAOCHENGDEJINGJISUNSHI14WANYUAN/NIAN、YINCHULITIGAONIANZENGCHANZHI1000DUOWANYUAN。JINGUANZHEZHONGMEITANJIAGEBIQITAMEITANSHAOGAOYIXIE,DANYONGHUYEYUANYIJIESHOU。SHIJIANBIAOMING,RANGYONGHUJIANSHAOYIXIEBIRANFASHENGDESUNSHI,BICHENGNUOGENGDADEHUODEGENGJUYOUSHUOFULI。

篮球比分  LIYIKECONGDUOZHONGJIAODUFENLEI。CONGXINGZHISHANGFEN,LIYIFENWEIZHIJIELIYI、YANSHENLIYI。ZHIJIELIYIJIUSHIYOUCHANPINTEZHENGDAIGEIYONGHUDELIYI。YONGHUZAIXIANGYONGZHEXIELIYIHOU,SUOCHANSHENGDEXINDELIYI,JISHIYANSHENLIYI;CONGFANWEIFENKEFENWEICHANPINLIYI、QIYELIYI、CHABIELIYI。

  1. CHANPINLIYI,JIYOUCHANPINXINGNENG、TEDIANSUOCHANSHENGDELIYI,KEFENWEIYIBANLIYI,JIGELEICHANPINDOUJUYOUDELIYI,RUMEIRANSHAONENGTIGONGRENENG;TESHULIYI,JICHANPINDUTEZHICHUGEIYONGHUDAILAIDELIYI,RUHEMEIHEDIBIANZHICHENGDUDEYANMEI(GAOHUIFAFEN)KEJINGDIWENGANLIUZHIQUMEIQI;YIZHONGLIYI,JICHANPINNENGGOUTIGONGGEIYONGHUSUOQIWANGDELIYI,RUGAOLUPENCHUIDEYONGHUXIWANGTIGONGDEWUYANMEILIDUZUIHAOXIAOYU1.0mm。ZAITUIXIAOGUOCHENGZHONG,JUYOUJIAOQIANGJINGZHENGYOUSHIDESHI“TESHULIYI”HE“YIZHONGLIYI”,ZHEYINGZUOWEILIYITUIXIAODEZHONGDIAN。

  2. QIYELIYI,JICONGTIGONGGAICHANPINDEQIYESUOHUOQUDELIYI。WULUNHESHI,DANGYONGHUGOUMAILEMEIKUANGDECHANPIN,TAJIUTONGMEIKUANGJIANLILELIANXI。HENXIANRAN,ZAIZHONGDUOGONGHUOMEIKUANGZHONG,YONGHUXUYAODUINIZHEGEGONGHUOFANGYOUXINXIN,TAYAOKAOLVMEIKUANGDEQIYEXINGXIANG、SHILI、XIAOSHOUZHENGCE、JIAOTONGTIAOJIAN、SHOUHOUFUWU、MEIKUANJIESUANDENG。YINCI,TUIXIAOYUANYAOQIANGDIAOQIYELIYI,JIWOZHEGEMEIKUANGRUOGEINIGONGMEI,NENGGEINIJIECHUNAXIEHOUGUZHIYOU,NINENGCONGWOZHELIHUOQUNAXIELIYI。

篮球比分  3. CHABIELIYI,SHIYOUBENQIYETIGONGDE、JINGZHENGDUISHOUSUOMEIYOUTIGONGDELIYI。RUDUDAODEFUWU、DUYOUDEBIANLITIAOJIAN、DUTEDEHUOYUANJIJIAGONGFANGFADENG。SHANDONGWENNANMEIKUANGZAIJIAQIANGMEIZHIGUANLIDETONGSHI,XIANGYONGHUDIJIAOLE“MEITANZHILIANGCHENGNUOSHU”,CHENGNUOMEITANFARELIANGYAODADAO20930kj/kg,MEIDI418kj/kgANMEIDUN2YUANRENFA。KUANGXIAOSHOURENYUANFENBIEGEI30DUOJIAYONGHUSONGQUCHENGNUOSHU,YAOQINGYONGHULAIKUANGCANGUAN、QUYANGHUAYAN。“CHENGNUOGONGCHENG”GANDONGLEYONGHU、QIANDONGLELONGTOU,TUOKUANLEXIAOLU,7WANDUODUNJIYAMEITANXIAOSHOUYIKONG,CHANPINGONGBUYINGQIU。ZHEZHONGBIJINGZHENGDUISHOUGENGYOUYOUSHIDECHABIELIYISHITUIXIAOYUANCHUYUZHUDONGDIWEI。

篮球比分  CONGLIYIFENLEIDEZHI,HENGLIANGTUIXIAOYUANDEBIAOZHUNJIUSHIKANQISHIFOUDONGDEBINGYUNYONGLIYITUIXIAO。ZAIDANGJINDESHICHANGHUANJINGXIA,RUGUONIBUNENGHENKUAIXIANGYONGHUSHUOCHUCHANPINDELIYI,NIWANGWANGJIUSANGSHILEJIHUI。ERJINGZHENGDUISHOUZEKENENGXUNSUBUSHANG,ZHANLINGZHEBUFENSHICHANG。

篮球比分  ZAILIYITUIXIAODEQUANGUOCHENGZHONG,TUIXIAOYUANDEMEIYIGEDONGZUO、MEIYIZHONGZUOFA、MEIYIXIANGCELVEDOUYINGSHIWEILETUCHUCHANPINDELIYIERSHEJIHESHISHIDE。TUIXIAOYUANYAOCHANGTIXINGZIJI,ZAITUIXIAOYEWUZHONGSHIFOUZHENZHENGYUNYONG“LIYITUIXIAO”DEJIBENYUANZE?JIANGYONGSHENMEXIYINYONGHU?RUHEXIANGYONGHUJIESHAOCHANPIN?

  SAN、 LIYITUIXIAODEBUZOU

  1. JIANBIELIYI。TUIXIAOYUANYOUXIANGYONGHUTUIXIAOCHANPINZHUANXIANGXIANGYONGHUTUIXIAOLIYI,SHOUXIANYAOFENXIZIJIDECHANPINYOUNAXIELIYI,NENGGOUXIANGYONGHUTIGONGSHENMELIYI。RUQIANSHUDEZHIJIELIYI、YANSHENLIYI、CHANPINLIYI、QIYELIYI、CHABIELIYIDENG,ZHEXIELIYIBIXUJIANBIECHULAI,BINGXIONGZHONGYOUSHU。

  2. LEJIEYONGHUDEXUYAO。YIWEIMEITANTUIXIAOYUANTONGYIGEDONGLIMEIZHONGJIANSHANGQIATANYEWUSHI,LIEJULEMEIDEFARELIANG、MEIDEZHANJIEXING、JIEJIAOXING、HUIFENHEREWENDINGXINGDENGZHONGYAOZHIBIAO,ZHEXIEZHIBIAOJUNDEDAOLEZHONGJIANSHANGDESHOUKEN,DANTABINGMEIYOUMAI。ZHEWEITUIXIAOYUANSHIBAIDEYUANYINJIUZAIYUTAMEIYOUKAOLVZUOWEIYIGEZHONGJIANSHANGYINGHUODENAXIELIYI,TAZUIXUYAOSHENME。SUOYI,ZAITUIXIAOSHI,TUIXIAOYUANBIXULEJIE“SHENMELIYIDUIZHEGEYONGHUJUYOUZUIDADEXIYINLI”,SHENMELIYITAZUIXUYAO?ZHIYOULEJIELEZHEXIE,BINGMANZUTAPOQIEXUYAODELIYI,NEIME,ZHEGETUIXIAOJIUCHENGGONGLE。WEICI,YAOBAWOSANGEYAODIAN:

  ① BUTONGLEIXINGDEYONGHUDUILIYIDEYAOQIUBUTONG。QIANSHUMEITANTUIXIAOYUANZHISUOYISHIBAI,YUANYINZAIYUTABINGMEIYOULEJIEDONGLIMEIZHONGJIANSHANGDEZHENZHENGXUYAO,MEIYOUKAOLVZHEGEZHONGJIANSHANGYUQITAYONGHUYOUSHENMEBUTONG。YIBANDEMEITANYONGHUDEBUTONGLIYIKECANKAOXIABIAO:

篮球比分  ② YONGHUXUQIUDEXINLISHIBUTONGDE。DUIMOUGEYONGHUYOUYIDEWEIBIDUIQITAYONGHUYOUYI。RENMENGOUMAITONGYICHANPIN,DANKENENGCHUZIBUTONGDEGOUMAIDONGJI。YINCI,TUIXIAOYUANYAOMINSHUIDIJUECHAYONGHUDEXUQIUXINLI。

篮球比分  ③ QIANGDIAOTUIXIAOYAODIAN。YIZHONGCHANPINBAOHANDELIYISHIDUOFANGMIANDE,TUIXIAOYUANBUNENGMIANMIANJUDAO,ERMIANDUIMEITANDESHIJIQINGKUANG,YEBUKENENGZUODAO,SUOYIYINGZHUAZHUYONGHUZUIGANXINGQUDELIYIZUOZHONGDIANJIESHAO。LIRU,MOUYONGHUZHENGZAIWEIMEIZHAWUCHUDUIFANGERKUNAO,NEIMETUIXIAOYUANJIUYINGZHUAZHUZHEDIANQIANGDIAONIDEMEITANHUIFENXIAO、WUWUPAIFANGLIANGSHAODENGYAODIAN,DADONGYONGHU。TUIXIAOYUANYAOZHANGWODEYUANZESHI:YUQIDUIZHEZHONGCHANPINDESUOYOUTEDIANJINXINGRONGCHANGDETAOLUN,DAOBURUBAJIESHAODEMUBIAOJIZHONGDAOYONGHUZHUYAOGUANXINDEWENTISHANG,RANGTEDINGDECHANPINLIYILAISHIYINGYONGHUDEXUYAO。

篮球比分  3. BAMEITANZHIBIAOZHUANHUAWEIYONGHULIYI。ZHEZHONGZHUANHUADEJIBENFANGFASHIFABESHUOMINGSHU,QIZHONGFDAIBIAOCHANPINTEZHENG;ADAIBIAOYOUDIAN;BDAIBIAOLIYI;EDAIBIAOZHENGJU。ZHENGJUBAOKUOJISHUBAOGAO、SHIYANBAOGAO。

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